International Fashion Label
Brand study & campaign measurement
Qualitative and quantitative insights into the impact of campaigns and brand profiles.
What it was about
An international fashion label is planning to launch a major advertising campaign. Among other things, they want to determine which target groups the campaign will reach.
Our solution
Using proprietary methods, we generated a brand map to illustrate the current market landscape and key competitors. In a second step, we overlaid the target audience segments we had identified onto the brand map, while in the third step, we demonstrated the campaign’s impact on brand perception and activation.
The impact
By clearly visualizing multiple levels of analysis, we were able to use just a few slides to demonstrate how the campaign was reshaping the brand’s positioning within the competitive landscape and which new target audiences could be reached as a result.The results presented to the executive board were deemed highly insightful and helpful for the brand and the campaign, and subsequently played a key role in the campaign’s successful execution.
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