Decide
We use modern methods and AI where they genuinely add value, for more precise results, faster analysis, and more valid insights.
Good methods aren’t an end in themselves. They deliver answers that conventional approaches simply can’t.
Driver Analyses
Not all factors are equally important, but conventional correlations don’t reliably show this. Shapley Value Regression from game theory calculates the true contribution of each individual factor. The result: clear priorities instead of long lists, and a strategy matrix for every brand and target group.
Implicit Measurement
Conventional rating scales only capture what respondents consciously articulate. Our implicit image measurement via reaction time measures unconscious associations, more valid, more differentiating, and closer to real purchasing behaviour.
Ai Coding
Open-ended questions deliver the richest insights, but were previously expensive and slow to analyse. Our AI-supported coding analyses thousands of responses quickly, consistently, and without quality loss. Especially valuable in tracking studies where consistency across waves is critical.
Experimental Designs
With experimental and quasi-experimental designs, we measure causal relationships rather than mere correlations. This allows the true effect of a measure to be isolated, independent of other influences.
What this creates
More valid results through methodological innovation
Faster analysis without quality loss
Insights that conventional approaches simply cannot deliver
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