Starting Point
Spotting strengths and weaknesses early
Whether you’re launching a new campaign, refining an existing one, or expanding to new channels: identifying the strengths and weaknesses of alternative ideas early is essential.
Evaluate
Campaign Testing
We accompany the creative process at every stage, from testing alternative ideas to measuring impact after launch.
Whether a campaign works often only becomes clear once the budget is spent. We make sure you know beforehand.
Pre-Test
Finding the right direction before budget is committed
In the pre-test, we identify which campaign idea resonates most strongly. From testing mood boards and storyboards in focus groups to quantitative measurement with standardised KPIs. We’re happy to work closely with your creative agency.
Post-Test / Brand Lift
Measuring impact, not just hoping for it
After the campaign, we measure what has genuinely changed: awareness, image, consideration. At a representative level, broken down by target group and contact intensity.
Reporting
Learnings that feed the next campaign
We don’t just deliver scores, we provide a clear interpretation: what worked, what should be improved? Our reports are built to support concrete decisions.
What this creates
01
Confidence in creative decisions before launch
02
Robust proof of impact for internal and external stakeholders
03
Clear learnings for continuous campaign optimisation
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