The success of a company depends on a good sales performance.
Distributors and those responsible for points of sales make important decisions, for example, whether and to what extent certain goods would be placed in the assortment. To a large extent, sellers influence the purchase decision with regard to the choice of specific products and brands.
We recommend that the perspectives of both the customer and the retailer are included in the analysis. An appropriate method is, for example, a combination of mystery shopping visits and dealer satisfaction interviews.
We provide you with valuable information on the performance of the individual sales channels and regions as well as specific recommendations for actions to improve your company’s sales performance.
In addition, we offer you suggestions on how the performance of channels or regions can be measured by suitable key performance indicators and processed in a meaningful KPI system.