In contrast to quantitative methods, qualitative research approaches—such as group discussions and depth interviews—have an exploratory character. They are, for example, well suited to explore needs, motives and attitudes, or to develop new ideas.

We offer you a variety of qualitative methods and we would be pleased to advise you as to which approach best suits your research project:

  • Focus groups
  • Rotating groups
  • Online groups
  • Customer workshops
  • Co-creation workshops
  • Expert interviews
  • In-depth interviews
  • Delphi studies
  • Diaries
  • In-home interviews
  • Accompanied shopping
  • Mystery shopping
  • Safaris
  • Social media market research
  • Eye tracking