Through an accurate knowledge of your (potential) customers’ willingness to pay, you can significantly increase your profits. In the case of new products, in particular, the “right” price is often very difficult to intuitively assess.

We analyze price-sales functions and important price points like threshold and anchor prices as well as accepted price ranges.

With our simulation software, we explore how alternative price positionings impact market shares and profitability levels.

We will provide you with valuable information on how you can achieve higher margins and profits through intelligent pricing strategies.