Whether you are branding a new campaign, changing it, or expanding it to other media channels: It is important to recognize the strengths and weaknesses of alternative communication strategies and advertising ideas at an early stage.

In addition to selecting the best advertising ideas and concepts, we provide information on whether—and to what extent—alterations or rejuvenations of the campaign are necessary and which media mix is appropriate.

We help you make your campaign a success and accompany the creative process in every phase: from the testing of alternative ideas, presented as mood and storyboards in group discussions, to quantitative measurements of the campaign objectives.