BRAND & IMAGE ANALYSIS.
What does your brand stand for? What are the characteristics of the brand personality and what are the image dimensions that are closely related to brand sympathy and willingness to buy your brand?
You should know how potential customers think about your business. This is the only way to notice negative developments in time and to react with appropriate steps.
We analyze your brand image with both qualitative and quantitative methods. Through innovative image-supported methods, we can also illuminate difficult-to-verbalize image aspects. In doing so, we use mapping methods—for example, for mapping your brand, the relevant competitors and customer segments are placed in a combined analysis chart.
We determine your current positioning and highlight opportunities to successfully re-position your brand.